JXII
At the heart of our brand lies a deep admiration for the Japanese values of おもてなし (omotenashi) : Hospitality, Respect and Gratitude that shine through in every gesture and interaction.
These qualities, celebrated in Japanese culture, inspire us to bring people together through the universal language of equestrian sport, where courage, elegance, and dedication unite competitors and spectators worldwide.
JAPANESE CRAFTMANSHIP
We craft products that embody the timeless beauty of Japanese craftsmanship, from designs inspired by delicate kinpaku (gold leaf) to sustainable materials that reflect our respect for nature.
At every championship, we create immersive spaces where fans can experience the warmth of Japanese culture— savoring matcha, admiring traditional designs, or learning about the artistry behind our work.
More than just a brand....
Giving Back
We are a movement to give back. A portion of our proceeds supports the unsung heroes of equestrian sport: the horses, jockeys, trainers, and support teams who bring these events to life. By building a system of gratitude, we ensure their dedication is honored, fostering a cycle of respect that transcends borders.
As a young brand, we are just beginning our journey. With your support, we aim to bridge cultures, celebrate equestrian excellence, and spread the spirit of Japanese hospitality to every corner of the world.