The J stands proudly for Japan, a land where omotenashi—the art of selfless hospitality—and exquisite craftsmanship, like the shimmering kinpaku (gold leaf), inspire the world.

The 12 embodies perfection and balance, a number revered since ancient times for its cosmic significance: the 12 cycles of the moon, the 12 myths that shape cultures, and the 12 creatures of the Chinese zodiac.

In Japan, the horse, the seventh sign of the zodiac, gallops at the heart of the clock, marking 12 o’clock in the afternoon—a symbol of strength, grace, and midday vitality.

We chose J12 to reflect this powerful synergy, where the horse unites Japan’s heritage with the rhythm of life across the globe. At world horse racing championships, from Tokyo to Paris, J12 brings this harmony to life through artful products and cultural experiences, honoring the horses, riders, and teams who embody courage and unity.